Data / Investment advisers / Michigan / Traverse City
Investment advisers in Traverse City, MI: 10 firms, $3 billion in AUM
10 investment advisers have their main office in Traverse City, Michigan: 10 SEC registered and 0 exempt reporting. The registered advisers report $3 billion in regulatory assets under management in the SEC's Form ADV file of November 2, 2026, and the largest is Old Mission Investment Company, LLC with $929 million.
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- 10Advisers
- 10SEC registered
- $3 billionTotal AUM
- 10Advisers over $100 million
- 1Manage private funds
- November 2, 2026File date
Largest advisers by AUM
Ranked by regulatory AUM, then by private funds. Each row links to the firm page where it has one, and to its SEC record.
| Adviser | City | AUM | Accounts | Employees | Private funds | Phone | Website | Source |
|---|---|---|---|---|---|---|---|---|
| Old Mission Investment Company, LLC | Traverse City | $929 million | 2,002 | 10 | Not listed | (231) 929-4100 | omico.net | adviserinfo.sec.gov |
| Centennial Wealth Advisory, LLC | Traverse City | $397.1 million | 3,164 | 15 | Not listed | (231) 995-9575 | cen-wealth.com | adviserinfo.sec.gov |
| Stonepath Wealth Management | Traverse City | $299.5 million | 608 | 13 | Not listed | (231) 668-6999 | adviserinfo.sec.gov | |
| Blueprint Partners LLC | Traverse City | $292.9 million | 337 | 4 | Not listed | (231) 668-4147 | blueprint.family | adviserinfo.sec.gov |
| Hemming& Wealth Management, Inc. | Traverse City | $292.6 million | 1,614 | 9 | Not listed | (231) 922-2900 | hemmingwm.com | adviserinfo.sec.gov |
| Up North Financial, LLC | Traverse City | $203.8 million | 1,065 | 4 | Not listed | (231) 929-9300 | upnorthfinancial.com | adviserinfo.sec.gov |
| Independent Wealth Management, LLC | Traverse City | $203 million | 510 | 3 | Not listed | (231) 929-1086 | adviserinfo.sec.gov | |
| Black Walnut Wealth Management | Traverse City | $136.8 million | 272 | 2 | Not listed | (231) 421-7711 | blackwalnutwm.com | adviserinfo.sec.gov |
| Legacy Financial Services Group, Inc. | Traverse City | $122.8 million | 357 | 2 | Not listed | (231) 933-0631 | adviserinfo.sec.gov | |
| Optimal Capital Advisors, LLC | Traverse City | $119.9 million | 223 | 2 | 13 | (231) 933-4677 | adviserinfo.sec.gov |
Advisers in Traverse City that manage private funds
1 advisers report private funds. The 30 with the most funds.
| Adviser | City | State | Private funds | Hedge | Private equity | Venture capital | Real estate | Fund gross assets | AUM | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| Optimal Capital Advisors, LLC | Traverse City | MI | 13 | Not listed | 9 | Not listed | 2 | $100.4 million | $119.9 million | adviserinfo.sec.gov |
Also on SpecStream
Updated November 7, 2026. Read from the SEC's Form ADV data files for investment advisers. Public data published by the US Securities and Exchange Commission (US government work). Advisers report these values themselves in Form ADV, and neither the SEC nor the states approve or guarantee them. AUM is regulatory assets under management as the adviser reported it in Form ADV item 5.F, which can differ from the AUM a firm quotes elsewhere. Exempt reporting advisers do not report AUM. Office address, phone and website are the adviser's main office as filed; a firm that files its main office as a private residence shows no street address or phone. An Item 11 disclosure is a reported event, not a finding about the firm today. Details for each firm are on the SEC's Investment Adviser Public Disclosure site. This page uses SEC data and is not endorsed or certified by the SEC. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.