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New accounts in your CRM, matched to the ones you have.

SpecStream is the live web data engine for teams and agents. It finds companies and people on the live web and writes them into HubSpot, Salesforce, Pipedrive, Attio, Zoho CRM, Freshsales, Affinity, Copper or Ashby, matched to the records you already have so nothing doubles. Why each one fits goes with it, every reason linked to its page.

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What does it do?

Connect the CRM, choose what the results become (companies, contacts, accounts, leads, organizations or people), and map the fields in the CRM's own words. You see how the first record will arrive before anything is sent.

Before writing, SpecStream looks companies up by domain and people by email. A match is updated or left alone, your call, and a result that fits two records is skipped. Turn on Keep sending and each new match from a schedule follows the same mapping into the same list.

A stack of index cards held by a binder clip, a magnifying glass resting on top.

What lands in each CRM

Each connection uses the CRM's own lists, labels and fields.

CRM
What arrives
HubSpot
Companies by domain and contacts by email, each batch joining a static list. The source can go in a property of your own.
Salesforce
Accounts updated in place, new leads created from published emails and added once to the active campaign you pick.
Pipedrive
Organizations and people under one label, with why each one fits in a note linked to its pages.
Attio
Companies and people written in its own attributes and entered in the list you pick.
Zoho CRM and Freshsales
Accounts, contacts or leads under one tag or list, with Zoho workflow rules left quiet.
Affinity and Copper
Organizations or companies on your list with your fields filled and one note tracing every fact.
Ashby
Candidates tagged as one sourcing batch, only with emails they published.

Top features

Matched before anything is written.

Companies by domain or website, every spelling of it, and people by email. A match is updated or left alone, and a result that fits two records is skipped instead of guessed.

What it costs

Sending to a CRM and keeping it in sync cost nothing on any plan. You pay for the matches: 10¢ a company with up to 5 details, plus 10¢ for a named person's email and 25¢ for a phone.

On top of the rate

What it covers
Price
A named person’s email
Added to the row’s rate when the row comes with the email you asked for. One built from the company’s own pattern counts and is labeled likely. A row without it pays its rate alone.
+10¢ a row
Their phone
Added the same way, on any list.
+25¢ a row
A detail you mark as needed
For each company that fit everything else and was left out without it, at most 10 for each row you asked for. The ones that have it come back as rows.
5¢ a company
Related records
A related list, such as a company’s jobs or a creator’s posts, includes 10 records a row. Each further 10 are 10¢.
10¢ per 10
Rechecks
5¢, 15¢ or 50¢ a row to read it again and say what changed. A contact adds half its price too.
Half the rate
Rows from your own list
For each one SpecStream finds and checks. One that matches pays its rate instead. Importing is free, and a row it can’t find costs nothing.
5¢ a row
Placing addresses on the map
Each imported address lands at its postcode, and rows with their own coordinates keep them.
Free

Every account starts with $10 of work, no card. Pro is $19 a month for $19 of work, and the rates are the same on every plan. Every plan and price

Is it for you?

How it compares:

Choose something else if…

  • You want the CRM to send the emailsSpecStream writes records and Outlook drafts. It never sends email.

Go with if…

  • You are tired of cleaning up after every importMatching happens before the write.
  • Reps should see why an account is in the batchThe reasons travel with the record.
  • New accounts should arrive every week without a CSVKeep sending does it.

Use it with the rest of SpecStream.

Every SpecStream tool works on the same lists, so nothing gets copied from one to the next.

Questions?

HubSpot, Salesforce, Pipedrive, Attio, Zoho CRM, Freshsales, Affinity, Copper and Ashby connect directly, and Bullhorn is on its way. Anything else works through Zapier, Make, n8n or a CSV.

You choose. A matched record is updated or left alone, and an update writes only the fields you mapped.

Yes. Map any value to a standard or custom field, including a field for the page each record came from.

No. Sending once and keeping a CRM in sync are on every plan, Free included. You pay for the matches.

Still wondering?

  1. Read the docsWritten for people who want the details.
  2. Get started – freeYour first 30 days come with $10 of work.
  3. Talk to a humanSetup help, your use case or Enterprise.

Get started – free

Start with $10 of work on us, no card. A match costs $0.10, $0.30, or $1.

Connect your agent

Add this endpoint to your MCP client, sign in, and review what it’s allowed to do.
https://api.specstream.ai/mcp

Start in the workspace

Sign up and describe what you want to find, or import a list you already have.

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