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Data / Federal rules / 2024-18519

Trade Regulation Rule on the Use of Consumer Reviews and Testimonials

The Federal Trade Commission published this final rule in the Federal Register on August 22, 2024. It took effect on October 21, 2024.

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What the agency says

The Federal Trade Commission ("FTC" or "Commission") is issuing this final rule and Statement of Basis and Purpose ("SBP") relating to certain specified unfair or deceptive acts or practices involving consumer reviews or testimonials. This final rule, among other things, prohibits selling or purchasing fake consumer reviews or testimonials, buying positive or negative consumer reviews, certain insiders creating consumer reviews or testimonials without clearly disclosing their relationships, creating a company-controlled review website that falsely purports to provide independent reviews, certain review suppression practices, and selling or purchasing fake indicators of social media influence.

Key facts

Document number
2024-18519
Type
Final rule
Action
Final rule
Agency
Federal Trade Commission
Published
August 22, 2024
Takes effect
October 21, 2024
Dates
This rule is effective October 21, 2024.
Regulation ID (RIN)
3084-AB76
Code of Federal Regulations
16 CFR 465
Topics
Advertising
Pages
46

The document on federalregister.gov PDF

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Everything from the Federal Trade Commission · Rules on advertising · Published in August 2024

Read from the Federal Register API, last updated 2026-10-23. The document on federalregister.gov is the official record; dates and dockets can change through later corrections. Free to reuse with credit to SpecStream under CC BY 4.0.