Data / Federal awards / NAICS 541715 / BETTERUP, INC.
BETTERUP, INC.: 26 federal contract awards, $19.6 million obligated (FY2024 to FY2027)
BETTERUP, INC. (UEI DCU2NFMLNL14), San Francisco, CA, received 26 federal prime contract awards with $19.6 million obligated in fiscal years 2024 to 2027, from 4 agencies under 2 NAICS codes. Its largest buyer is Department of Defense ($18.5 million) and its largest code is NAICS 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology).
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- UEI
- DCU2NFMLNL14
- Location
- San Francisco, CA
- Business size
- Other Than Small Business
- Contract awards
- 26
- Obligated
- $19.6 million
- First action in window
- 2023-10-27
- Latest action
- 2026-09-28
Where the work is
NAICS codes, with the other winners in each.
| NAICS | Industry | Awards | Obligated |
|---|---|---|---|
| 541715 | Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) | 13 | $16.5 million |
| 611430 | Professional and Management Development Training | 13 | $3.1 million |
Buying agencies
| Agency | Awards | Obligated |
|---|---|---|
| Department of Defense | 14 | $18.5 million |
| Department of Health and Human Services | 3 | $458,750 |
| Department of the Treasury | 6 | $383,475 |
| Department of Housing and Urban Development | 3 | $310,500 |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $8.4 million |
| FY2025 | $5.2 million |
| FY2026 | $6 million |
Contract awards
All 26 awards in fiscal years 2024 to 2027.
| Award ID | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|
| FA701424F0329 | Department of Defense | Delivery Order | 541715 | BETTERUP LEADERSHIP COACHING LICENSES- SBIR PHASE III | $6,010,238 | $6,010,238 | September 11, 2024 | September 10, 2025 | Jb Andrews, MD | usaspending.gov |
| FA701426F0132 | Department of Defense | Delivery Order | 541715 | BETTER UP LEAD COACHING LICENSES | $3,696,150 | $3,696,144 | September 30, 2026 | September 26, 2028 | Washington, DC | usaspending.gov |
| FA701425F0344 | Department of Defense | Delivery Order | 541715 | THE PURPOSE OF THIS TASK ORDER IS TO: 1. UNILATERALLY ISSUE A TASK ORDER IAW THE CURRENT PRICE LIST FOR 678 LICENSES $5,306.00 PER LICENSE. | $3,597,468 | $3,597,468 | September 30, 2025 | September 30, 2026 | Washington, DC | usaspending.gov |
| N0018926PL065 | Department of Defense | Purchase Order | 611430 | BETTERUP HTP- 410 LICENSE SUBSCRIPTIONS | $1,968,000 | $1,968,000 | April 6, 2026 | April 8, 2027 | Norfolk, VA | usaspending.gov |
| FA701424F0065 | Department of Defense | Delivery Order | 541715 | PKH/SNYDER/ISLER LEADERSHIP COACH LICENSES NAVY TO | $846,300 | $846,300 | January 26, 2024 | March 3, 2025 | Arlington, VA | usaspending.gov |
| FA701425F0184 | Department of Defense | Delivery Order | 541715 | BETTERUP LEAD COACHING LICENSE (G-LEAD). | $734,400 | $734,400 | September 22, 2025 | September 21, 2026 | Jb Andrews, MD | usaspending.gov |
| 86614324P00024 | Department of Housing and Urban Development | Purchase Order | 611430 | BETTERUP LEADERSHIP LICENSES | $310,500 | $310,500 | September 1, 2024 | February 6, 2025 | San Francisco, CA | usaspending.gov |
| 75P00125F37001 | Department of Health and Human Services | Delivery Order | 611430 | EXECUTIVE DEVELOPMENT THROUGH BEHAVIOR CHANGE SMALL BUSINESS INNOVATION RESEARCH (SBIR) III | $308,750 | $308,750 | January 13, 2025 | January 12, 2026 | San Francisco, CA | usaspending.gov |
| FA701424F0313 | Department of Defense | Delivery Order | 541715 | BETTERUP LEADERSHIP COACHING LICENSES- SBIR PHASE III | $261,560 | $261,560 | August 19, 2024 | August 18, 2025 | Norfolk, VA | usaspending.gov |
| FA701424F0011 | Department of Defense | Delivery Order | 541715 | PKH/SANTOS/BROWN LEADERSHIP COACH LICENSES | $254,000 | $254,000 | October 27, 2023 | August 26, 2024 | San Francisco, CA | usaspending.gov |
| FA701424F0474 | Department of Defense | Delivery Order | 541715 | PKF - MOSS - BROWN - BETTERUP LEADERSHIP COACHING LICENSES- SBIR PHASE III | $248,456 | $248,456 | September 30, 2024 | September 29, 2025 | San Francisco, CA | usaspending.gov |
| FA701425P0034 | Department of Defense | Purchase Order | 541715 | BETTERUP LEADERSHIP COACHING LICENSES - SBIR PHASE III | $244,800 | $244,800 | September 30, 2025 | September 29, 2026 | San Francisco, CA | usaspending.gov |
| FA701425F0128 | Department of Defense | Delivery Order | 541715 | BETTERUP LEADERSHIP COACHING LICENSES WHICH WILL PROVIDE EXECUTIVE LEADERSHIP COACHING FOR A TOTAL OF 38 SURFACE WARFARE COMMAND LEADERSHIP | $241,680 | $241,680 | March 25, 2025 | March 24, 2026 | San Diego, CA | usaspending.gov |
| FA701424F0070 | Department of Defense | Delivery Order | 541715 | PKH/SNYDER/ISLER LEADERSHIP COACH LICENSES AMC TO | $195,300 | $195,300 | January 22, 2024 | September 30, 2024 | Scott Afb, IL | usaspending.gov |
| FA701426F0146 | Department of Defense | Delivery Order | 541715 | BETTERUP LEAD COACHING LICENSE (G-LEAD) | $175,000 | $175,000 | June 26, 2026 | June 25, 2027 | Washington, DC | usaspending.gov |
| 75P00123P00091 | Department of Health and Human Services | Purchase Order | 611430 | EXECUTIVE COACHING | $150,000 | $300,000 | June 26, 2023 | December 26, 2024 | San Francisco, CA | usaspending.gov |
| 2032H326F00033 | Department of the Treasury | Delivery Order | 611430 | ORDER # 5 AGAINST 2032H323D00008 FOR COACH LICENSES & ASSESSMENTS WITH ACCESS TO ONLINE RESOURCES FOR EXECUTIVE CLIENTS. | $90,705 | $90,705 | April 27, 2026 | April 26, 2027 | Washington, DC | usaspending.gov |
| 2099AC26F00053 | Department of the Treasury | Delivery Order | 611430 | TASK ORDER #7 AGAINST 2032H323D00008 FOR LICENSES FOR EXECUTIVE COACHING, ASSESSMENTS AND ACCESS TO RESOURCES. | $90,705 | $90,705 | September 30, 2026 | September 29, 2027 | Washington, DC | usaspending.gov |
| 2032H325F00065 | Department of the Treasury | Delivery Order | 611430 | TASK ORDER AGAINST INDEFINITE DELIVERY/INDEFINITE QUANTITY CONTRACT 2032H323D00008 FOR EXECUTIVE COACHING WITH ASSESSMENTS & LEADERSHIP DEVE | $88,065 | $88,065 | June 25, 2025 | June 24, 2026 | Washington, DC | usaspending.gov |
| 2032H324F00064 | Department of the Treasury | Delivery Order | 611430 | COACH LICENSES AND ASSESSMENTS | $85,500 | $85,500 | May 28, 2024 | May 27, 2025 | Washington, DC | usaspending.gov |
| 2032H324F00030 | Department of the Treasury | Delivery Order | 611430 | CALL ORDER #2 TO PROVIDE ON-DEMAND CONSULTING SERVICES | $28,500 | $28,500 | March 1, 2024 | February 28, 2025 | Washington, DC | usaspending.gov |
| 2032H323D00008 | Department of the Treasury | IDC | 611430 | ON-DEMAND EXECUTIVE COACHING WITH ASSESSMENTS & LEADERSHIP DEVELOPMENT RESOURCES | $0 | $9,000,000 | September 30, 2023 | usaspending.gov | ||
| 75P00125D00002 | Department of Health and Human Services | IDC | 611430 | EXECUTIVE COACHING SERVICES-IDIQ BASE PLUS 4-OPTION YEARS | $0 | $7,764,612 | December 18, 2024 | usaspending.gov | ||
| FA701423D0017 | Department of Defense | IDC | 541715 | BETTERUP LEADERSHIP COACHING LICENSES- SBIR PHASE III | $0 | $99,000,000 | September 27, 2023 | usaspending.gov | ||
| 86614323P00005 | Department of Housing and Urban Development | Purchase Order | 611430 | OTDWP COACHING SERVICES FOR SENIOR EXECUTIVE SERVICE (SES) READINESS PROGRAM. | $0 | $150,000 | April 20, 2023 | April 19, 2024 | San Francisco, CA | usaspending.gov |
| 86614323P00027 | Department of Housing and Urban Development | Purchase Order | 611430 | OCHCO TDWP COACHING SERVICES | $0 | $246,000 | July 27, 2023 | July 26, 2024 | Washington, DC | usaspending.gov |
Also on SpecStream
- All recipients under NAICS 541715 Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)
- All recipients under NAICS 611430 Professional and Management Development Training
- Open opportunities under NAICS 541715
- Open opportunities under NAICS 611430
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.