Data / Federal awards / NAICS 541830
NAICS 541830 Media Buying Agencies: $41.0 million in federal contracts to 18 recipients (FY2024 to FY2027)
Federal agencies obligated $41.0 million under NAICS 541830, Media Buying Agencies, across 30 contract awards to 18 named recipients in fiscal years 2024 to 2027. The largest recipients are SIGIL CONSULTING GROUP LLC ($26.7 million), ADVANCED BUSINESS SOFTWARE CONSULTING, LLC ($10.7 million), THE DISTRICT COMMUNICATIONS GROUP LLC ($2.3 million). Department of Veterans Affairs is the largest buyer with $28.9 million.
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- NAICS code
- 541830 Media Buying Agencies
- Contract awards
- 30
- Obligated
- $41.0 million
- Named recipients
- 18
- Buying agencies
- 7
- Small business share of obligations
- 98%
- Full and open competition share
- 67%
- Set aside share
- 71%
- Latest action
- 2026-09-30
Incumbents: the largest recipients
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| SIGIL CONSULTING GROUP LLC | Small Business | 1 | $26.7 million | 64.9% |
| ADVANCED BUSINESS SOFTWARE CONSULTING, LLC | Small Business | 1 | $10.7 million | 26.2% |
| THE DISTRICT COMMUNICATIONS GROUP LLC | Small Business | 3 | $2.3 million | 5.6% |
| EXOVERA LLC | Other Than Small Business | 1 | $353,493 | 0.9% |
| MISCELLANEOUS FOREIGN AWARDEES | Other Than Small Business | 10 | $340,978 | 0.8% |
| ARGENT ARC LLC | Small Business | 1 | $184,080 | 0.4% |
| BLUF AGENCY LLC | Small Business | 1 | $160,000 | 0.4% |
| VOHL AGENCY LLC | Other Than Small Business | 1 | $138,000 | 0.3% |
| IPSOS LIMITED | Other Than Small Business | 1 | $41,427 | 0.1% |
| KANTAR MEDIA SAU. | Other Than Small Business | 1 | $30,083 | 0.1% |
| UL LLC | Small Business | 1 | $26,339 | 0.1% |
| CLEAR CHANNEL OUTDOOR, LLC | Other Than Small Business | 1 | $25,000 | 0.1% |
| ADIRONDACK ENVIRONMENTAL SERVICES, INC. | Small Business | 1 | $18,573 | 0.0% |
| BIOFIRE DEFENSE LLC | Other Than Small Business | 1 | $11,823 | 0.0% |
| JB HI-FI GROUP PTY LTD | Other Than Small Business | 1 | $10,020 | 0.0% |
| WATERWAY COOPERATIVE LLC | Small Business | 1 | $6,500 | 0.0% |
| FOREIGN AWARDEES (UNDISCLOSED) | Other Than Small Business | 1 | $4,071 | 0.0% |
| MOTION PICTURE LICENSING CORPORATION | Other Than Small Business | 1 | $0 | 0.0% |
Agencies buying under this code
| Agency | Awards | Obligated | Largest recipient |
|---|---|---|---|
| Department of Veterans Affairs | 5 | $28.9 million | SIGIL CONSULTING GROUP LLC |
| Department of Homeland Security | 1 | $10.7 million | ADVANCED BUSINESS SOFTWARE CONSULTING, LLC |
| Department of State | 15 | $899,011 | EXOVERA LLC |
| Department of Defense | 5 | $395,492 | ARGENT ARC LLC |
| Agency for International Development | 2 | $30,884 | MISCELLANEOUS FOREIGN AWARDEES |
| Department of Justice | 1 | $25,000 | CLEAR CHANNEL OUTDOOR, LLC |
| Social Security Administration | 1 | $0 | MOTION PICTURE LICENSING CORPORATION |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $11.5 million |
| FY2025 | $9.5 million |
| FY2026 | $20 million |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R426 | Support- Professional: Communications | 5 | $29 million |
| R701 | Support- Management: Advertising | 4 | $11.1 million |
| R612 | Support- Administrative: Information Retrieval | 2 | $383,576 |
| B553 | Special Studies/analysis- Communications | 1 | $138,000 |
| R410 | Support- Professional: Program Evaluation/review/development | 1 | $109,384 |
| R422 | Support- Professional: Market Research/public Opinion | 1 | $101,200 |
| G099 | Social- Other | 3 | $56,990 |
| R708 | Support- Management: Public Relations | 1 | $41,427 |
| R405 | Support- Professional: Operations Research/quantitative Analysis | 1 | $26,813 |
| H999 | Other Qc/test/inspect- Miscellaneous | 1 | $26,339 |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 36C10X24C0010 | SIGIL CONSULTING GROUP LLC | Department of Veterans Affairs | Definitive Contract | 541830 | REQUIREMENT TO DEVELOP/IMPLEMENT A VARIETY OF COMMUNICATION PRODUCTS, TOOLS, STRATEGIES AND DISTRIBUTION PROCESSES RELATED TO SUICIDE PREVEN | $26,653,295 | $26,653,295 | June 1, 2024 | May 31, 2027 | Roseville, CA | usaspending.gov |
| 70US0926C70094958 | ADVANCED BUSINESS SOFTWARE CONSULTING, LLC | Department of Homeland Security | Definitive Contract | 541830 | NRAC INTERMITTENT CONTRACT | $10,739,533 | $10,739,533 | August 7, 2026 | February 6, 2027 | Reston, VA | usaspending.gov |
| 36C10X24P0027 | THE DISTRICT COMMUNICATIONS GROUP LLC | Department of Veterans Affairs | Purchase Order | 541830 | SUICIDE PREVENTION COMMUNICATIONS SUPPORT | $2,367,387 | $2,367,387 | March 2, 2024 | May 31, 2024 | Washington, DC | usaspending.gov |
| 19PK3322C1000 | EXOVERA LLC | Department of State | Definitive Contract | 541830 | MEDIA MONITORING | $353,493 | $872,035 | March 17, 2022 | April 3, 2022 | Pakistan | usaspending.gov |
| N6426725P5042 | ARGENT ARC LLC | Department of Defense | Purchase Order | 541830 | HQ - MEDIA BUYING SERVICES | $184,080 | $184,080 | September 11, 2025 | September 29, 2026 | Washington Navy Yard, DC | usaspending.gov |
| W912JF25PA040 | BLUF AGENCY LLC | Department of Defense | Purchase Order | 541830 | ARARNG RECRUITING AND RETENTION MARKETING | $160,000 | $160,000 | August 1, 2025 | July 31, 2026 | North Little Rock, AR | usaspending.gov |
| 19PK3325C1020 | VOHL AGENCY LLC | Department of State | Definitive Contract | 541830 | MEDIA MONITORING SERVICES | $138,000 | $138,000 | July 23, 2025 | July 31, 2027 | Pakistan | usaspending.gov |
| 19GT5022C0029 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Definitive Contract | 541830 | MEDIA MONITORING SERVICES | $109,384 | $178,969 | September 26, 2022 | September 30, 2027 | Guatemala | usaspending.gov |
| 19TC1226P0566 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Purchase Order | 541830 | MEDIA MONITORING SERVICES | $101,200 | $101,200 | August 12, 2026 | August 30, 2027 | United Arab Emirates | usaspending.gov |
| 19PK3326F1582 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Delivery Order | 541830 | INFLUENCER CONTRACT | $44,990 | $44,990 | September 30, 2026 | October 23, 2026 | Pakistan | usaspending.gov |
| 19KE5025C0126 | IPSOS LIMITED | Department of State | Definitive Contract | 541830 | PDS - MEDIA MONITORING | $41,427 | $41,427 | September 29, 2025 | September 29, 2025 | Kenya | usaspending.gov |
| 19SP5020P0497 | KANTAR MEDIA SAU. | Department of State | Purchase Order | 541830 | PRESS CLIPPING SERVICES | $30,083 | $228,265 | September 8, 2020 | September 14, 2021 | Spain | usaspending.gov |
| 72038324P00009 | MISCELLANEOUS FOREIGN AWARDEES | Agency for International Development | Purchase Order | 541830 | USAID SRI LANKA-MALDIVES OUTREACH SUPPORT ACTIVITY | $26,813 | $26,813 | August 5, 2024 | June 30, 2025 | Sri Lanka | usaspending.gov |
| FA527021P0093 | UL LLC | Department of Defense | Purchase Order | 541830 | AERIAL AND GROUND LADDER TESTING | $26,339 | $101,364 | September 30, 2021 | September 29, 2025 | Japan | usaspending.gov |
| 19TZ2026P0753 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Purchase Order | 541830 | PAS - MEDIA MONITORING SERVICES 01/10/2026 - 30/09/2027 | $25,488 | $25,488 | September 24, 2026 | September 29, 2026 | Tanzania | usaspending.gov |
| 15DDSD24P00000053 | CLEAR CHANNEL OUTDOOR, LLC | Department of Justice | Purchase Order | 541830 | NTBI | $25,000 | $25,000 | August 19, 2024 | October 27, 2024 | San Diego, CA | usaspending.gov |
| 19EC7526P1047 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Purchase Order | 541830 | SOCIAL MEDIA MONITORING AND ANALYSIS - PDS PRESS | $19,780 | $19,780 | September 22, 2026 | September 30, 2026 | Ecuador | usaspending.gov |
| W911PT21P0134 | ADIRONDACK ENVIRONMENTAL SERVICES, INC. | Department of Defense | Purchase Order | 541830 | TO COVER THE COST OF SPDES LABORATORY ANALYTICAL SERVICE FOR A BASE AND TWO OPTION PERIODS, FOR THE WATERVLIET ARSENAL, NY | $18,573 | $78,738 | July 1, 2021 | June 30, 2024 | Albany, NY | usaspending.gov |
| 19SS3025P0084 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Purchase Order | 541830 | DIGITAL SATELLITE TELEVISION (DSTV) SERVICES | $12,000 | $12,000 | September 24, 2025 | October 12, 2025 | South Sudan | usaspending.gov |
| 19S05024P0044 | BIOFIRE DEFENSE LLC | Department of State | Purchase Order | 541830 | MOGAD HU - BIOFIRE BIOFIRE DEFENSE NOV 23 MAHONEY | $11,823 | $11,823 | December 12, 2023 | December 26, 2023 | Somalia | usaspending.gov |
| 19AS2025K0838 | JB HI-FI GROUP PTY LTD | Department of State | Purchase Order | 541830 | PR15038753 C-DT PROGRAM IPHONE 16 & ACCESSORIES | $10,020 | $10,020 | March 24, 2025 | March 31, 2025 | Australia | usaspending.gov |
| FA860120P0094 | WATERWAY COOPERATIVE LLC | Department of Defense | Purchase Order | 541830 | FIRE HOSE TESTING | $6,500 | $32,500 | August 1, 2020 | July 31, 2025 | Dayton, OH | usaspending.gov |
| 72049722P00003 | FOREIGN AWARDEES (UNDISCLOSED) | Agency for International Development | Purchase Order | 541830 | PRO-PT.DIGIVLA INDONESIA- ANNUAL MEDIA MONITORING AND ANALYSIS FOR USAID/INDONESIA, MANAGED BY THE DOC TEAM, EFFECTIVE FROM MID JANUARY 2022 | $4,071 | $22,709 | January 12, 2022 | June 16, 2025 | Indonesia | usaspending.gov |
| 19GE2125P1331 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Purchase Order | 541830 | MISSION NEWSPAPER SUBSCRIPTION RENEWAL 2025-2026 | $887 | $887 | July 3, 2025 | July 15, 2025 | Germany | usaspending.gov |
| 19KG1024P0516 | MISCELLANEOUS FOREIGN AWARDEES | Department of State | Purchase Order | 541830 | USAID - PRESS TOUR LOGISTICS SUPPORT | $436 | $436 | September 24, 2024 | March 12, 2025 | Kyrgyzstan | usaspending.gov |
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.