Data / Federal awards / NAICS 541820
NAICS 541820 Public Relations Agencies: $533.1 million in federal contracts to 160 recipients (FY2024 to FY2027)
Federal agencies obligated $533.1 million under NAICS 541820, Public Relations Agencies, across 617 contract awards to 160 named recipients in fiscal years 2024 to 2027. The largest recipients are MARCOM GROUP, INC ($226.5 million), PCI PRODUCTIONS LLC ($86.1 million), KETCHUM INC. ($65.7 million). Department of Homeland Security is the largest buyer with $222.0 million.
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- NAICS code
- 541820 Public Relations Agencies
- Contract awards
- 617
- Obligated
- $533.1 million
- Named recipients
- 160
- Buying agencies
- 34
- Small business share of obligations
- 84%
- Full and open competition share
- 86%
- Set aside share
- 24%
- Latest action
- 2026-10-04
Incumbents: the largest recipients
Ranked by dollars obligated in fiscal years 2024 to 2027.
| Recipient | Business size | Awards | Obligated | Share |
|---|---|---|---|---|
| MARCOM GROUP, INC | Small Business | 10 | $226.5 million | 42.5% |
| PCI PRODUCTIONS LLC | Small Business | 4 | $86.1 million | 16.2% |
| KETCHUM INC. | Other Than Small Business | 3 | $65.7 million | 12.3% |
| RACK-WILDNER & REESE, INC. | Small Business | 34 | $36.3 million | 6.8% |
| MP&F, LLC | Small Business | 4 | $18.2 million | 3.4% |
| A. BRIGHT IDEA, LLC | Small Business | 39 | $18.2 million | 3.4% |
| CONTRACTING RESOURCES GROUP INC | Small Business | 7 | $14.2 million | 2.7% |
| CREATIVE MARKETING RESOURCES INC | Small Business | 8 | $9.9 million | 1.9% |
| AGENDA, LLC | Small Business | 6 | $5.7 million | 1.1% |
| VISTRA COMMUNICATIONS, LLC | Small Business | 26 | $3.9 million | 0.7% |
| HAGER SHARP, INC. | Small Business | 24 | $3.9 million | 0.7% |
| SCHATZ PUBLISHING GROUP, LLC | Small Business | 6 | $3.8 million | 0.7% |
| TMGL LLC | Small Business | 2 | $3.3 million | 0.6% |
| GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Other Than Small Business | 3 | $3.2 million | 0.6% |
| PO`OKELA SOLUTIONS, LLC | Small Business | 1 | $2.7 million | 0.5% |
| PALLADIAN PARTNERS, INC. | Other Than Small Business | 16 | $2.6 million | 0.5% |
| MALAMA CONSULTING GROUP LLC | Small Business | 1 | $2.6 million | 0.5% |
| ORICOM INC | Other Than Small Business | 8 | $2.4 million | 0.4% |
| YAYASAN PUTERA SAMPOERNA | Other Than Small Business | 2 | $2.2 million | 0.4% |
| WESTAT, INC. | Other Than Small Business | 32 | $1.9 million | 0.3% |
| MISCELLANEOUS FOREIGN AWARDEES | Other Than Small Business | 34 | $1.6 million | 0.3% |
| DYNAMIC INTEGRATED SERVICES, LLC | Small Business | 1 | $1.5 million | 0.3% |
| VANGUARD COMMUNICATIONS OF FALLS CHURCH INC | Small Business | 20 | $1.3 million | 0.2% |
| JBS INTERNATIONAL, INC. | Other Than Small Business | 1 | $882,946 | 0.2% |
| BLUEPRINT CREATIVE GROUP, LLC | Small Business | 2 | $874,139 | 0.2% |
| BUNSEN STUDIO, LLC | Small Business | 1 | $800,000 | 0.2% |
| KREATIVE MARKETING STRATEGIES, INC. | Small Business | 1 | $776,948 | 0.1% |
| FEDWRITERS, INC. | Small Business | 1 | $765,592 | 0.1% |
| LERNER COMMUNICATIONS, LLC | Small Business | 1 | $695,720 | 0.1% |
| LYONS PUBLIC RELATIONS LLC | Small Business | 6 | $673,476 | 0.1% |
| SPEARS CONSULTING GROUP LLC | Small Business | 6 | $648,841 | 0.1% |
| NODIBINAJUMS ILGTSPEJAS FONDS | Other Than Small Business | 1 | $584,192 | 0.1% |
| TOM & JERRY, INC. | Small Business | 1 | $579,843 | 0.1% |
| ASRC FEDERAL FACILITIES LOGISTICS LLC | Small Business | 1 | $548,451 | 0.1% |
| ROCK CREEK PUBLISHING GROUP INC. | Small Business | 2 | $524,316 | 0.1% |
| ARILLIC LLC | Small Business | 1 | $472,804 | 0.1% |
| STAGWELL GOVERNMENT LLC | Other Than Small Business | 1 | $463,800 | 0.1% |
| COLABOURS COMMUNICATIONS INC. | Small Business | 2 | $459,166 | 0.1% |
| VECTRUS SYSTEMS LLC | Other Than Small Business | 5 | $454,845 | 0.1% |
| NAVAR INC. | Small Business | 7 | $449,817 | 0.1% |
| RED CARROT INC | Small Business | 5 | $422,820 | 0.1% |
| THE ELKS NATIONAL DRUG AWARENESS COMMISSION | Other Than Small Business | 2 | $400,000 | 0.1% |
| THE MINER AGENCY, LLC | Small Business | 1 | $398,513 | 0.1% |
| J.R. REINGOLD & ASSOCIATES, INC. | Small Business | 1 | $380,602 | 0.1% |
| LIVING INVIGORATING VALUABLE EXPERIENCES, LLC (LIVE) | Small Business | 1 | $377,015 | 0.1% |
| JONES PUBLIC AFFAIRS, LLC | Other Than Small Business | 3 | $356,920 | 0.1% |
| CISION US INC | Other Than Small Business | 3 | $336,701 | 0.1% |
| POTAWATOMI DEFENSE OPERATIONS LLC | Small Business | 1 | $332,777 | 0.1% |
| STORM COMMUNICATION NEPAL PVT. LTD. | Other Than Small Business | 3 | $286,840 | 0.1% |
| PUBLICRELAY INC | Small Business | 1 | $286,000 | 0.1% |
Agencies buying under this code
| Agency | Awards | Obligated | Largest recipient |
|---|---|---|---|
| Department of Homeland Security | 23 | $222 million | MARCOM GROUP, INC |
| National Aeronautics and Space Administration | 2 | $84.4 million | PCI PRODUCTIONS LLC |
| Department of Health and Human Services | 126 | $77.1 million | KETCHUM INC. |
| Department of Defense | 103 | $46.5 million | CONTRACTING RESOURCES GROUP INC |
| Department of Energy | 30 | $36.2 million | RACK-WILDNER & REESE, INC. |
| Department of Justice | 46 | $19.1 million | A. BRIGHT IDEA, LLC |
| Department of Labor | 13 | $18.2 million | MP&F, LLC |
| Department of State | 80 | $8.4 million | ORICOM INC |
| Department of Agriculture | 13 | $6.6 million | CREATIVE MARKETING RESOURCES INC |
| Department of Veterans Affairs | 12 | $3.3 million | VISTRA COMMUNICATIONS, LLC |
| Department of Education | 4 | $3.1 million | HAGER SHARP, INC. |
| Department of Housing and Urban Development | 5 | $2.7 million | SCHATZ PUBLISHING GROUP, LLC |
| Department of Transportation | 33 | $1.7 million | VISTRA COMMUNICATIONS, LLC |
| Institute of Museum and Library Services | 15 | $1.2 million | VANGUARD COMMUNICATIONS OF FALLS CHURCH INC |
| Department of Commerce | 8 | $985,558 | CREATIVE MARKETING RESOURCES INC |
| Nuclear Regulatory Commission | 1 | $504,000 | MARCOM GROUP, INC |
| Department of the Treasury | 2 | $467,338 | COLABOURS COMMUNICATIONS INC. |
| Social Security Administration | 1 | $286,000 | PUBLICRELAY INC |
| Small Business Administration | 7 | $232,990 | RED CARROT INC |
| Department of the Interior | 7 | $169,095 | WEBSEDGE LIMITED |
| Smithsonian Institution | 4 | $160,400 | DAVID GROSSMAN & ASSOCIATES, LTD |
| Export-Import Bank of the United States | 2 | $120,000 | SLICE, INC. |
| District of Columbia Courts | 1 | $75,000 | GREATER WASHINGTON URBAN LEAGUE, INCORPORATED (THE) |
| National Science Foundation | 1 | $71,821 | |
| Agency for International Development | 6 | $13,595 | J.R. REINGOLD & ASSOCIATES, INC. |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2024 | $148.4 million |
| FY2025 | $140 million |
| FY2026 | $244.7 million |
| FY2027 | $0 |
Products and services bought
| Code | Product or service | Awards | Obligated |
|---|---|---|---|
| R701 | Support- Management: Advertising | 92 | $317.6 million |
| R708 | Support- Management: Public Relations | 221 | $120.7 million |
| R699 | Support- Administrative: Other | 46 | $36.4 million |
| R499 | Support- Professional: Other | 66 | $18.1 million |
| R408 | Support- Professional: Program Management/support | 26 | $16 million |
| R426 | Support- Professional: Communications | 35 | $10.3 million |
| R497 | Support- Professional: Personal Services Contracts | 1 | $4.7 million |
| DF01 | IT and Telecom - IT Management Support Services (labor) | 1 | $2.6 million |
| B599 | Special Studies/analysis- Other | 29 | $1.4 million |
| B550 | Special Studies/analysis- Organization/administrative/personnel | 1 | $1.3 million |
Largest contract awards
| Award ID | Recipient | Agency | Type | NAICS | What it buys | Obligated in window | Award value | Starts | Ends | Place of performance | Source |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 70B06C26F00001127 | MARCOM GROUP, INC | Department of Homeland Security | BPA Call | 541820 | THIS TASK ORDER IS FOR MARKETING & ADVERTISING SERVICES FOR RECRUITMENT OF CBP LAW ENFORCEMENT OFFICERS. | $86,100,000 | $86,100,000 | September 26, 2026 | September 25, 2027 | Fairfax, VA | usaspending.gov |
| 70B06C25F00000764 | MARCOM GROUP, INC | Department of Homeland Security | BPA Call | 541820 | THIS TASK ORDER IS FOR MARKETING AND ADVERTISING RECRUITMENT SERVICES FOR LAW ENFORCEMENT OFFICER PERSONNEL FOR CBP'S OFFICE OF HUMAN RESOUR | $86,100,000 | $86,100,000 | September 26, 2025 | September 25, 2026 | Fairfax, VA | usaspending.gov |
| 80KSC023CA006 | PCI PRODUCTIONS LLC | National Aeronautics and Space Administration | Definitive Contract | 541820 | NASA AGENCYWIDE COMMUNICATION SERVICES INCLUDING, BUT NOT LIMITED TO, STRATEGIC COMMUNICATIONS/PLANNING/INTEGRATION, STAKEHOLDER RELATIONS/P | $84,404,868 | $126,270,710 | June 1, 2023 | May 31, 2027 | Orlando, FL | usaspending.gov |
| 75D30126F21224 | KETCHUM INC. | Department of Health and Human Services | Delivery Order | 541820 | NATIONAL TOBACCO EDUCATION CAMPAIGN | $64,990,000 | $72,566,884 | September 29, 2026 | September 28, 2027 | Washington, DC | usaspending.gov |
| 70B06C24F00000832 | MARCOM GROUP, INC | Department of Homeland Security | BPA Call | 541820 | THIS TASK ORDER IS FOR MARKETING AND ADVERTISING RECRUITMENT SERVICES FOR CBP'S OFFICE OF HUMAN RESOURCES MANAGEMENT'S NATIONAL RECRUITMENT | $47,480,122 | $47,480,122 | September 26, 2024 | September 25, 2025 | Fairfax, VA | usaspending.gov |
| 1605C224F00023 | MP&F, LLC | Department of Labor | Delivery Order | 541820 | OJC STRATEGIC COMMUNICATIONS/MARKETING SUPPORT SERVICES | $13,419,014 | $16,083,460 | September 1, 2024 | August 31, 2027 | Nashville, TN | usaspending.gov |
| 89243424FEE000415 | RACK-WILDNER & REESE, INC. | Department of Energy | BPA Call | 541820 | U.S. DEPARTMENT OF ENERGY (DOE), OFFICE OF ENERGY EFFICIENCY AND RENEWABLE ENERGY (EERE) OFFICE OF THE PRINCIPAL DEPUTY ASSISTANT SECRETARY | $6,877,252 | $6,877,252 | November 14, 2023 | November 14, 2025 | Washington, DC | usaspending.gov |
| 12314424F0223 | CREATIVE MARKETING RESOURCES INC | Department of Agriculture | Delivery Order | 541820 | USDA APHIS OUTREACH TO PRODUCERS AND VETERINARIANS TO HELP KEEP AFRICAN SWINE FEVER OUT OF THE UNITED STATES | $6,343,811 | $6,343,811 | May 8, 2024 | May 7, 2027 | Washington, DC | usaspending.gov |
| FA300226F0035 | MARCOM GROUP, INC | Department of Defense | Delivery Order | 541820 | AIR FORCE CIVILIAN SERVICE (AFCS) MARKETING, RECRUITING, AND BRANDING (MRB) SERVICES IN ACCORDANCE WITH ATTACHMENT 1 - PERFORMANCE WORK STAT | $6,200,000 | $7,374,074 | April 22, 2026 | April 21, 2027 | Arlington, VA | usaspending.gov |
| 89243424FEE000413 | RACK-WILDNER & REESE, INC. | Department of Energy | BPA Call | 541820 | U.S. DEPARTMENT OF ENERGY (DOE), OFFICE OF ENERGY EFFICIENCY AND RENEWABLE ENERGY (EERE), STRATEGIC ENGAGEMENT AND OUTREACH SUPPORT SERVICES | $6,047,778 | $6,555,267 | November 22, 2023 | November 30, 2026 | Pittsburgh, PA | usaspending.gov |
| HT001125CE003 | CONTRACTING RESOURCES GROUP INC | Department of Defense | Definitive Contract | 541820 | STRATEGIC COMMUNICATIONS OPERATIONAL SUPPORT | $5,932,965 | $7,633,493 | July 30, 2025 | August 13, 2026 | Falls Church, VA | usaspending.gov |
| 15DDHQ24F00000154 | A. BRIGHT IDEA, LLC | Department of Justice | BPA Call | 541820 | 2024-0048 DIVERSION MEDIA CAMPAIGNS FOR THE POP OF 2/1/2024-1/31/2025 | $5,013,610 | $5,025,571 | February 1, 2024 | January 31, 2025 | Bel Air, MD | usaspending.gov |
| 89243424FEE000418 | RACK-WILDNER & REESE, INC. | Department of Energy | BPA Call | 541820 | U.S. DEPARTMENT OF ENERGY (DOE), OFFICE OF ENERGY EFFICIENCY AND RENEWABLE ENERGY (EERE), STRATEGIC ENGAGEMENT AND OUTREACH SUPPORT SERVICES | $4,810,389 | $4,810,389 | December 1, 2023 | December 15, 2026 | Pittsburgh, PA | usaspending.gov |
| HT001124F0008 | CONTRACTING RESOURCES GROUP INC | Department of Defense | Delivery Order | 541820 | MEDIA RELATIONS INCLUDING SOCIAL MEDIA PLANNING AND OPERATIONS MANAGEMENT, COMMUNICATION STRATEGY CELL, HEALTH.MIL WEBSITE SUPPORT STRATEGIC | $4,723,302 | $4,723,302 | January 29, 2024 | November 29, 2024 | Falls Church, VA | usaspending.gov |
| 1630DC20F00008 | MP&F, LLC | Department of Labor | Delivery Order | 541820 | DEVELOPING AND EXECUTING A STRATEGIC COMMUNICATIONS AND MARKETING PLAN | $4,714,189 | $46,096,637 | January 30, 2020 | August 31, 2024 | Nashville, TN | usaspending.gov |
| N0018922FZ330 | GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC. | Department of Defense | Delivery Order | 541820 | NAVCO OUTREACH SUPPORT | $4,000,953 | $8,000,427 | June 1, 2022 | September 29, 2025 | Washington, DC | usaspending.gov |
| HT001125F0062 | CONTRACTING RESOURCES GROUP INC | Department of Defense | Delivery Order | 541820 | MEDIA RELATIONS INCLUDING SOCIAL MEDIA PLANNING AND OPERATIONS MANAGEMENT, COMMUNICATION STRATEGY CELL, HEALTH.MIL WEBSITE SUPPORT STRATEGIC | $3,762,642 | $3,762,642 | November 29, 2024 | July 29, 2025 | Falls Church, VA | usaspending.gov |
| H9228124F0002 | AGENDA, LLC | Department of Defense | Delivery Order | 541820 | MISO MESSAGING SERVICES | $3,112,965 | $3,112,965 | September 24, 2024 | May 31, 2026 | Homestead, FL | usaspending.gov |
| N0060422P4124 | PO`OKELA SOLUTIONS, LLC | Department of Defense | Purchase Order | 541820 | PUBLIC AFFAIRS SUPPORT | $2,722,216 | $5,372,541 | September 30, 2022 | September 29, 2026 | Camp H M Smith, HI | usaspending.gov |
| M6785425C0500 | MALAMA CONSULTING GROUP LLC | Department of Defense | Definitive Contract | 541820 | OFFICE OF PUBLIC AFFAIRS SUPPORT SERVICES | $2,602,595 | $2,602,595 | March 25, 2025 | March 25, 2027 | Quantico, VA | usaspending.gov |
| 75P00123F80066 | CREATIVE MARKETING RESOURCES INC | Department of Health and Human Services | Delivery Order | 541820 | SOCIAL MEDIA, ENGAGEMENT & PUBLIC HEALTH EDUCATION CAMPAIGN SUPPORT SERVICES | $2,577,430 | $5,414,030 | April 12, 2023 | April 11, 2025 | Washington, DC | usaspending.gov |
| 70FB8024F00000018 | AGENDA, LLC | Department of Homeland Security | Delivery Order | 541820 | FOR TARGETED MEDIA MARKETING OUTREACH AND MEDIA PURCHASE IN SUPPORT OF FEMA HERMITS PEAK CLAIMS OFFICE. | $2,538,178 | $2,538,178 | March 4, 2024 | March 3, 2025 | Santa Fe, NM | usaspending.gov |
| 15DDHQ25F00000546 | A. BRIGHT IDEA, LLC | Department of Justice | BPA Call | 541820 | TITLE: TAKE BACK DAY (FALL)/EVERY DAY (WINTER) REQUESTOR: MARY A BRANDENBERGER AFT#: AFT25-DC-004713 REF AWARD/BPA: 15DDHQ25A00000017 POP DA | $2,501,528 | $2,501,528 | August 15, 2025 | April 15, 2026 | Bel Air, MD | usaspending.gov |
| 15DDHQ26F00000674 | A. BRIGHT IDEA, LLC | Department of Justice | BPA Call | 541820 | TITLE: TAKE BACK DAY FALL 2026/EVERY DAY WINTER 2026-2027 | $2,500,000 | $2,500,000 | July 20, 2026 | April 15, 2027 | Bel Air, MD | usaspending.gov |
| 89243426FEE000566 | RACK-WILDNER & REESE, INC. | Department of Energy | BPA Call | 541820 | ORDER FOR THE DEPARTMENT OF ENERGY (DOE) OFFICE OF CRITICAL MINERALS AND ENERGY INNOVATION (CMEI), STRATEGIC ENGAGEMENT AND OUTREACH SUPPORT | $2,438,980 | $2,456,520 | January 15, 2026 | January 14, 2027 | Pittsburgh, PA | usaspending.gov |
Updated October 6, 2026. Read from USAspending.gov. Public U.S. federal spending data (U.S. Department of the Treasury). Obligations are the contract actions dated in fiscal years 2024 to 2027 of the USAspending.gov award archive of 2026-10-06; a contract's total value is its current value as USAspending reports it, including earlier years. Recipients are matched on their SAM.gov UEI, never on the name, and are shown as the government prints them. Sole proprietorships and opted-out entities count in the totals and are not named. Free to reuse with credit to SpecStream under CC BY 4.0. Spot a wrong value? Write to [email protected] with the link to this page.