# ZoomInfo vs Clay in 2026: both prices, and rows at 5¢ to $1 Compared on Nov 12, 2026. The page: https://specstream.ai/compare/zoominfo-vs-clay ZoomInfo's pricing page prints no rate. Vendr reports a median contract of $33,500 a year, and the AWS listing sells 1 user with 2,000 bulk credits for $3,000. Clay starts at $185 a month for 2,500 Data Credits and 15,000 Actions. ZoomInfo sells the records its database holds. Clay sells a table that calls 150+ providers. SpecStream, the live web data engine for teams and agents, returns every account that meets your conditions as a row in your CRM, at 5¢, 15¢ or $1 a row. [Describe your accounts](https://specstream.ai/signup?src=alternatives-zoominfo-vs-clay&utm_source=alternatives-md&utm_campaign=zoominfo-vs-clay&returnTo=%2Fworkspace%2Fask%3Fq%3DUS%2520B2B%2520software%2520companies%2520with%252050%2520to%2520500%2520employees%2520that%2520are%2520hiring%2520sales%2520development%2520reps%252C%2520with%2520the%2520VP%2520of%2520Sales%2520and%2520a%2520work%2520email) New accounts get $10 of credit, no card. ## SpecStream, ZoomInfo and Clay side by side | | SpecStream | ZoomInfo | Clay | |---|---|---|---| | What you send | The accounts you want in plain words, with the conditions every row must meet. SpecStream reads it back as parts you can edit before anything runs | A search of ZoomInfo's database. Search, lookup and find similar use no credits | A table you build. Each enrichment column calls one of 150+ providers on every row | | What you get back | One structured row per account, with facts from many sites joined into one record. Source URL and read time on every value | The records ZoomInfo holds: 500M contacts and 100M companies by its own count. An enrich takes 1 bulk data credit per new record | What each provider returns, in the columns of your table. A fully enriched record typically takes 6 to 20 Data Credits | | The price you can read | 5¢, 15¢ or $1 a delivered row by how much the row needs, plus 5¢ for an email and 15¢ for a phone. 1,000 accounts with the buying committee cost $150, plus 5¢ for each email | No rate on the pricing page. Vendr reports a median of $33,500 a year from 1,581 purchases. On AWS Marketplace, Basic with 1 user and 2,000 bulk credits is $3,000 for 12 months, $1.50 a record when every credit is used | Free: 100 Data Credits and 500 Actions a month. Launch from $185 a month ($167 billed yearly): 2,500 Data Credits and 15,000 Actions. Growth from $495 ($446 billed yearly): 6,000 Data Credits and 40,000 Actions. Data Credits start at $0.05 each | | How you sign | $10 of credit, no card, and no monthly minimum. Plans of $19, $99 or $499 a month turn their whole price into credit at the same rates | 12, 24 or 36 month contracts on AWS Marketplace, and the listing says ZoomInfo does not support refunds. GTM.AI is free to start, with consumption credits | A Free plan, then Launch from $185 a month. Enterprise is custom pricing with annual commitment | | What a miss costs | Nothing. A row that fails one of your conditions is not delivered and not billed. Duplicates and rows you already own are not charged, and a run that finds nothing costs nothing | Search uses no credits. A record you enrich takes its credit, then stays under management for one year from that day | Clay's credit refunds page says many actions charge whether or not the provider finds a match. Its pricing page says an enrichment that returns no result is not charged | | Research on an account | Part of the row: up to 5 facts for 5¢, up to 15 facts and one set of related records for 15¢, a deep row for $1 | GTM.AI: researching 50 target accounts uses about 500 AI credits, around $25 | AI columns run from Data Credits, on top of the Actions each record uses | | More credit | A top-up from $10 at the same row rates, and it never expires. What a run does not use goes back to your balance | Customers can purchase additional credits. Pre-packaged CRM integrations typically have a base cost and a minimum purchase of bulk credits | Top-ups cost 30% more, 250 credits at least. Actions reset each billing cycle, and unused credits expire when the paid subscription ends | | API, MCP and delivery | MCP server at `https://api.specstream.ai/mcp`, REST API, Python and TypeScript SDKs, a CLI and A2A. Rows go to HubSpot, Salesforce, Pipedrive, Attio, Google Sheets, Excel, Airtable, Slack, Teams, Zapier, Make, n8n and signed webhooks | API and MCP. Search returns up to 25 records per request through the API and 10 through MCP | CRM auto-sync, HTTP API integrations and webhook automation start on Growth, from $495 a month. Clay API access is on Enterprise | ## Why teams weighing ZoomInfo and Clay pick SpecStream ### The accounts no filter lists ZoomInfo answers from the records it holds, and Clay from what its providers hold. Your best accounts often share a trait neither one lists: the tools they run, the roles they hire for, the markets they entered. Describe it, and SpecStream searches the live web, reads each page and joins what it finds into one row per account, with the buying committee. Before anything runs, it reads the request back as parts you can edit: the conditions every row must meet and the facts to bring back. ### A price per row, known before the run ZoomInfo's price comes from a sales call, and Vendr's median is $33,500 a year. Clay's Launch plan covers 125 to 416 fully enriched records a month, at Clay's own 6 to 20 Data Credits a record. On SpecStream 1,000 accounts with the committee cost $150, plus 5¢ for each email, the same on every plan. Every request gets a quote of the most it can cost, good for 30 minutes, and the charge never goes past it. There is no seat, no contract and no credit that runs out at the end of the month. ### Only rows that meet every condition are billed SpecStream checks each condition you wrote against the account's own pages. An account that fails one is not delivered and not billed, and duplicates, rows you already own and a run that finds nothing cost nothing. For any row, `get_find_decisions` returns each condition's answer with its reason, the value, the source and the time it was read. ### Bring the list you already have from ZoomInfo or Clay Export the list from ZoomInfo or Clay as a CSV and import up to 20,000 rows. Import is free. SpecStream matches each row to one identity, with any namesakes shown beside their evidence, and fills in or checks it. A row that matches pays its rate, and a row that does not costs 5¢. A saved request then reruns hourly to yearly, and new matches land in your CRM with no code. Rates are on [pricing](https://specstream.ai/pricing?utm_source=alternatives&utm_campaign=zoominfo-vs-clay). ## Other ZoomInfo and Clay alternatives ### SpecStream The live web data engine for teams and agents. One request in plain words returns every account that meets your conditions as a structured row, at 5¢, 15¢ or $1 a delivered row plus 5¢ for an email and 15¢ for a phone, under a maximum you approve. The rows land in your CRM and rerun on your schedule. ### Apollo A sales database of 240M contacts and 30M companies with sequences and a dialer. Apollo's own comparison lists Basic at $49 a user a month billed yearly with 30,000 credits a year, and unused credits expire each billing cycle. SpecStream bills per delivered row, with no seats, from credit that never expires. ### Landbase A request in plain English run on a database of 300M+ contacts. Plans start at $499 a month for 15,000 credits, with a verified email at 1 credit and a verified mobile at 10. SpecStream reads the live web for each request, has no monthly minimum and starts with $10 of credit. ## Test SpecStream against your ZoomInfo or Clay list Take one list you bought from ZoomInfo or built in Clay last month and write the accounts you wanted in plain words. Send it from code: this call spends nothing. The `402` reply shows how SpecStream read the request, the columns and the most it can cost. ``` curl -i https://api.specstream.ai/v1/agent/lists \ -H "Content-Type: application/json" \ -d '{"request": "US B2B software companies with 50 to 500 employees that are hiring sales development reps, with the VP of Sales and a work email", "count": 25}' ``` Approve that maximum by card through Stripe's Link agent wallet, or in USDC on Base, Arbitrum or Polygon, and you pay for the rows found. Or sign up for $10 of credit, no card, and run the same request in the workspace or from your agent over the MCP server at `https://api.specstream.ai/mcp`. Then set the rows beside your old list: count the accounts that meet every condition, and open the source of any value. ## Frequently asked questions ### How much does ZoomInfo cost? ZoomInfo prints no rate on its pricing page. Vendr reports that the median buyer pays $33,500 a year, from 1,581 purchases, and ZoomInfo's AWS Marketplace listing sells Basic with 1 user and 2,000 bulk credits for $3,000 for 12 months. GTM.AI is free to start, and researching 50 accounts there uses about 500 AI credits, around $25. ### How much does Clay cost? Clay's Launch plan starts at $185 a month, or $167 billed yearly, with 2,500 Data Credits and 15,000 Actions a month. Growth starts at $495 a month, or $446 billed yearly, with 6,000 Data Credits and 40,000 Actions. The Free plan has 100 Data Credits and 500 Actions a month, and top-ups cost 30% more. ### Is ZoomInfo a Clay alternative? ZoomInfo replaces Clay's 150+ providers with one database of 500M contacts and 100M companies, sold by contract at a median of $33,500 a year. SpecStream replaces both with the live web: every account that meets your conditions as a row at 5¢, 15¢ or $1, with an email for 5¢ more and a phone for 15¢ more. ### Which costs less for 1,000 enriched accounts? SpecStream: $150 for 1,000 accounts with the buying committee, plus 5¢ for each email. On Clay, 1,000 fully enriched records take 6,000 to 20,000 Data Credits by Clay's own count, $300 to $1,000 at $0.05 a credit. On ZoomInfo's AWS listing, $3,000 buys 2,000 bulk credits for one user, $1.50 a record. ### Can I bring my ZoomInfo or Clay list to SpecStream? Yes, up to 20,000 rows. Export the list as a CSV and import it, and import is free. SpecStream matches each row to one identity and fills in or checks it. A row that matches pays its rate, and a row that does not costs 5¢. ### Does SpecStream have an API? Yes. Deep Search runs through the REST API, the Python and TypeScript SDKs, a CLI and the MCP server at `https://api.specstream.ai/mcp`, at the same 5¢, 15¢ or $1 a row. The same key runs the Search API from $1 per 1,000 searches of up to 10 results and the Extract API at $0.80 per 1,000 pages. ## Sources SpecStream wrote this page. Each rival figure comes from that company's own page, or from the named third party where the company publishes no price. - [SpecStream pricing](https://specstream.ai/pricing), read Nov 12, 2026 - [SpecStream for agents](https://specstream.ai/agents.md), read Nov 12, 2026 - [ZoomInfo pricing](https://www.zoominfo.com/pricing), read Nov 12, 2026 - [ZoomInfo, ZoomInfo vs Clay](https://www.zoominfo.com/compare/clay-vs-zoominfo), read Nov 12, 2026 - [ZoomInfo docs, credit usage](https://docs.zoominfo.com/docs/credit-usage-and-limits), read Nov 12, 2026 - [ZoomInfo docs, rate limits](https://docs.zoominfo.com/docs/rate-limits), read Nov 12, 2026 - [Vendr, ZoomInfo pricing](https://www.vendr.com/buyer-guides/zoominfo), read Nov 12, 2026 - [ZoomInfo on AWS Marketplace](https://aws.amazon.com/marketplace/pp/prodview-ckg6rmyo3zsmw), read Nov 12, 2026 - [Clay pricing](https://www.clay.com/pricing), read Nov 12, 2026 - [Clay docs, Actions and Data Credits](https://university.clay.com/docs/actions-data-credits), read Nov 12, 2026 - [Clay docs, credit refunds](https://university.clay.com/docs/credit-refunds), read Nov 12, 2026 - [Clay terms of service](https://www.clay.com/terms-of-service), read Nov 12, 2026 - [Apollo, Apollo vs Clay](https://www.apollo.io/insights/apollo-vs-clay), read Nov 12, 2026 - [Landbase pricing](https://www.landbase.com/pricing), read Nov 12, 2026