# Clay pricing in 2026: $185 to $495 a month, and the cost per record Compared on Nov 12, 2026. The page: https://specstream.ai/clay-pricing Clay's Launch costs $185 a month, or $167 billed yearly, for 15,000 Actions and 2,500 Data Credits. Growth costs $495, or $446 yearly, for 40,000 Actions and 6,000 Data Credits. Clay puts a fully enriched record at 6 to 20 Data Credits. SpecStream is the live web data engine for teams and agents. Describe the accounts you want, approve the most the run can cost, and get each one as a row in your CRM at 5¢, 15¢ or $1, plus 5¢ for an email. [Describe your data](https://specstream.ai/signup?src=alternatives-clay-pricing&utm_source=alternatives-md&utm_campaign=clay-pricing&returnTo=%2Fworkspace%2Fask%3Fq%3DSoftware%2520companies%2520in%2520Germany%2520with%252050%2520to%2520500%2520employees%2520that%2520are%2520hiring%2520salespeople%252C%2520with%2520the%2520job%2520post%252C%2520the%2520head%2520of%2520sales%2520and%2520a%2520work%2520email) New accounts get $10 of credit, no card. ## What Clay costs, next to SpecStream | | SpecStream | Clay | |---|---|---| | Free to start | $10 of credit, no card | Free: 500 Actions and 100 Data Credits a month, up to 200 rows per table, no phone enrichment | | Monthly plans | None needed. Pro $19, Scale $99 and Team $499 a month turn their full price into credit at the same row rates | Launch $185 and Growth $495 a month, or $167 and $446 a month billed yearly. Enterprise is custom pricing with annual commitment | | What the plan price buys | Credit, spent only on rows delivered | Two meters. Launch is $60 for 15,000 Actions plus $125 for 2,500 Data Credits. Growth is $205 for 40,000 Actions plus $290 for 6,000 Data Credits, billed monthly | | Price of one record | 5¢, 15¢ or $1 a delivered row by how much the row needs, plus 5¢ for an email and 15¢ for a phone | 6 to 20 Data Credits for a fully enriched record, from $0.05 a credit: 30¢ to $1, plus 1 Action for each record enriched | | 1,000 enriched accounts | $150 at 15¢ a row, or $200 with a work email on each | 6,000 to 20,000 Data Credits. Launch includes 2,500 a month and Growth 6,000 | | When you run out | Top up from $10 at the same row rates | Data Credit top-ups cost 30% more, 250 credits at least. Out of Actions, you move to the next Action tier | | Unused credit | Credit you buy never expires | Actions reset each billing cycle. Data Credits roll over up to 2x the monthly amount on Launch and Growth | | Empty results | Not charged. A row that fails a condition, a duplicate, a row you already own and a run that finds nothing cost nothing | The pricing page says an enrichment with no result is not charged. The credit refunds doc says many actions charge whether or not the provider finds a match | | The price before a run | The most the run can cost, quoted before it starts. Nothing runs until you approve it | An estimate on AI columns with variable pricing. Clay says 75% of runs cost less than the estimate | | API and CRM | REST API, Python and TypeScript SDKs and the MCP server at `https://api.specstream.ai/mcp`. Rows go to HubSpot, Salesforce, Pipedrive, Attio, Sheets, Slack and webhooks | HTTP API and CRM integrations from Growth. Clay API access is on Enterprise | ## What a Clay plan comes to per record ### The plan price, divided by the records it covers Clay's headline price is two meters added together. On Launch billed monthly, $125 buys 2,500 Data Credits, $0.05 each, and $60 buys 15,000 Actions. At Clay's own 6 to 20 credits a fully enriched record, the credits cover 125 to 416 records a month, so the $185 comes to 44¢ to $1.48 a record. On Growth, $290 buys 6,000 Data Credits: 300 to 1,000 fully enriched records, and the $495 comes to about 50¢ to $1.65 a record. Past the included credits, a top-up costs 30% more. ### On SpecStream the price is per delivered row Write the accounts you want in plain words, with the trait no filter lists: the tools they run, the roles they hire for, the markets they entered. SpecStream reads the request back as conditions every row must meet and facts to bring back, quotes the most the run can cost, and runs only after you approve it. 1,000 accounts with the buying committee cost $150 at 15¢ a row, and $200 with a work email on each. A row costs 5¢, 15¢ or $1 by how much it needs, the same rate on every plan. An account that fails a condition is not delivered and not billed. Source URL and read time on every value. ### SpecStream inside a Clay table Clay's HTTP API enrichment, from the Growth plan, calls SpecStream with your own key: one Search API question per row at $5 per 1,000 searches, or $1 per 1,000 with `speed=fast`, and Deep Search rows sent to a Clay webhook table. Each call bills your SpecStream balance. The steps are in the [Clay setup guide](https://specstream.ai/docs/integrations/clay?utm_source=alternatives&utm_campaign=clay-pricing). ### Bring the table you have Export your Clay table as a CSV and import up to 20,000 rows. Import is free. SpecStream matches each row to one identity and fills it in or checks it, and a row that matches pays its rate. ### Rows that stay up to date Save a request and it reruns hourly to yearly. Each row comes back labeled changed, unchanged or no longer matching. A changed or new row costs half its rate and an unchanged row 1¢, and new matches land in HubSpot, Salesforce, Pipedrive, Attio, Sheets or Slack with no code. ## What other sales data tools cost ### Apollo A sales database of 240M contacts and 30M companies, sold on Free, Basic, Professional and Custom plans. You get the records that database holds. SpecStream finds accounts on the live web by the conditions you wrote, at 5¢, 15¢ or $1 a row. ### Lusha Contact credits by plan: Starter at $49.90 a month for 400 credits and Premium at $399.90 for 3,400, billed monthly. On SpecStream $49.90 buys 249 account rows with a work email on each, at 15¢ a row plus 5¢ an email. ### ZoomInfo Sold as a custom package. Vendr reports that the median buyer pays $33,500 a year, from 1,581 purchases. SpecStream's price is on the page, 5¢ to $1 a delivered row with no seats. ## How to get the same accounts on SpecStream 1. Sign up and get $10 of credit, no card. Write the accounts you want in the workspace, in place of the table and enrichment columns you set up in Clay, and approve the quoted maximum. 2. Or send the request from code. This call spends nothing: the `402` reply shows how SpecStream read the request, the columns and the most it can cost. ``` curl -i https://api.specstream.ai/v1/agent/lists \ -H "Content-Type: application/json" \ -d '{"request": "Software companies in Germany with 50 to 500 employees that are hiring salespeople, with the job post, the head of sales and a work email", "count": 25}' ``` 3. On an account, your agent uses the MCP server at `https://api.specstream.ai/mcp` and your team uses the workspace, from the same balance. Every rate is on the [pricing](https://specstream.ai/pricing?utm_source=alternatives&utm_campaign=clay-pricing) page, and the full comparison is on [Clay alternatives](https://specstream.ai/alternatives/clay?utm_source=alternatives&utm_campaign=clay-pricing). ## Frequently asked questions ### How much does Clay cost? $185 a month on Launch and $495 on Growth, billed monthly, or $167 and $446 a month billed yearly. Free has 500 Actions and 100 Data Credits a month, and Enterprise is custom pricing with annual commitment. ### What are Clay Actions and Data Credits? Two meters. Data Credits buy data or AI from the providers in Clay's marketplace, from $0.05 each. Actions count the platform work, 1 for each record enriched or exported, from under $0.01 each. ### How much does one enriched record cost on Clay? 6 to 20 Data Credits for a fully enriched record, by Clay's own docs, which is 30¢ to $1 at $0.05 a credit, plus Actions. On SpecStream an account row costs 15¢, plus 5¢ for a work email. ### Do Clay credits roll over? Data Credits roll over up to 2x the monthly amount on Launch and Growth. Actions reset each billing cycle and do not roll over. SpecStream credit you buy never expires. ### Which Clay plan includes the API? HTTP API and CRM integrations start on Growth, $495 a month. Clay API access is on Enterprise. SpecStream's REST API, SDKs and MCP server come with every account, starting from $10 of credit. ### What does a Clay top-up cost? 30% more than plan credits, with a minimum of 250 credits. Out of Actions, you move to the next Action tier. A SpecStream top-up starts at $10 at the same row rates. ### What is cheaper than Clay for account data? SpecStream: 1,000 accounts cost $150 at 15¢ a row, plus 5¢ for each work email, with the most the run can cost approved before it starts and only delivered rows billed. ## Sources SpecStream wrote this page. Each figure about Clay and other providers comes from that company's own page, read on the date shown. - [Clay pricing](https://www.clay.com/pricing), read Nov 12, 2026 - [Clay docs, Actions and Data Credits](https://university.clay.com/docs/actions-data-credits), read Nov 12, 2026 - [Clay docs, credit refunds](https://university.clay.com/docs/credit-refunds), read Nov 12, 2026 - [Apollo pricing](https://www.apollo.io/pricing), read Nov 12, 2026 - [Lusha pricing](https://www.lusha.com/pricing/), read Nov 12, 2026 - [Vendr, ZoomInfo pricing](https://www.vendr.com/marketplace/zoominfo), read Nov 12, 2026 - [SpecStream pricing](https://specstream.ai/pricing), read Nov 12, 2026 - [SpecStream for agents](https://specstream.ai/agents.md), read Nov 12, 2026